You Tube For President

Youtube not only helps pass the time at work, it's actually useful for something. No joke. Back in 2004 Youtube didn't even exist (I know!) and spodcasting wasn't even a word, video compression was still so glitchy and pixelated that everybody looked like Max headroom and myspace was just a little fledgling.

Max Headroom (circa 1985)

Well, times have changed since the last presidential campaign. The internet was a key player in the Kerry-Bush election but not on the monumental scale that it is today. Social networks became a massive vehicle for political message delivery and consumer generated content, often outperformed traditional media.

The younger less technophobic population could access thousands of videos that made McCain and to an even greater extent, Sarah Palin, look like complete chumps (although it could be argued that they did this themselves). Obama, who strangely enough is not related to Bin Laden, intuitively used this new digital environment to its fullest. He quickly gathered nearly 1million “friends” on MySpace and went viral on Internet video with his message and persona. He had an immediate presence on YouTube with his own channel not to mention the young fanatics generating their own content of McCain and Palin mockumentaries. Amazing.


McCain Headroom

So what better way to sit back and watch his amazing acceptance speech then via the info-web.